How Starting Your Own Business Can Break The Glass Ceiling

Women owned businesses face a different set of challenges than those owned by men.  We at Ohio Business Help understand the differences and can help women use their differences as an advantage to make their small businesses successful.  Most of the women business owners that I talk to possess three key characteristics that I look for in an entrepreneur: they are smart, motivated, and disciplined.  They also are usually passionate about what they do and it is more than just a job to them.

What I don’t see very often is the support network needed for them to grow their business.  They are dividing their attention between their business, their kids, husband and home.  It’s like having one hand tied behind your back.

What are the things you should have to be successful?

  • Concise business plans with your unique value proposition.
  • Marketing strategy and sales plan
  • Team of professionals including a lawyer, accountant, and business adviser
  • Passion for the business you are in

Even though there is some support for women business owners, it is still an uphill battle.  There are many impediments to women business owners.  There are published articles that reveal the fact that the infrastructure needed to start a business is less available to women than men.  This includes small business loans and contracting opportunities with government agencies (see USNews article below).  B2BPlanner is committed to helping women overcome the barriers they face, and to get the tools and resources they need to be successful.   If you are a woman who owns a business, or plans to start a business in the Dayton and Cincinnati region of Southern Ohio, please contact me to help you navigate the barriers to success.

 

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Sheryl Sandberg is the COO of Facebook and has writen a book discussing the preprogrammed behavior imprinted on both men and women that makes it difficult for women to break through the glass ceiling.   I highly recommend this book for women business owners who want to achieve their full potential.